Enabling development at optimal density while enhancing the character of the area

Key objectives


  • Deliver a new neighbourhood with a distinctive sense of place which is sensitively integrated into Bedminster.
  • Make sure development proposals are appropriate in massing and scale to the surrounding public realm.

Enable development at optimal density

  • Create new homes that meet local need in a highly sustainable location.
  • Create employment space for a mix of existing businesses and growth sectors.
  • Create viable development which can contribute to improving transport infrastructure and public realm.
  • Contribute to regenerating the wider area and city wide objectives.

Protect character and key views

  • Deliver designed proposals that are sensitive and integrated into the city streetscape and skyline.
  • Protect key views to landmarks in the wider area.

The Whitehouse Street Regeneration Framework will enable development in the area while making sure development proposals are appropriate to the area in scale and protecting key views.

The regeneration area is well connected to amenities, jobs and transport connections. This means it is a sustainable site for a new mixed use neighbourhood where people have most of their day to day needs within a short trip from home without dependence on cars or building on greenfield sites.

The regeneration framework sets out key principles to make sure development happens at an appropriate scale. Some areas at the edge of site will have to be developed at a scale which responds directly to the prevailing height of the area.

In other areas it will be possible to build to an ‘amplified’ height of four to eight storeys. Where particular buildings sit in this range will depend on the context of the plot and the detailed design of proposals.

There is also an area that may be appropriate for taller buildings of more than eight storeys but these would need to be contextual and demonstrate high quality design.

Read the Whitehouse Street Regeneration Framework.

Plan showing the proposed heights and massing strategy. The viewpoint in Victoria Park is indicated, with the direction of views to the suspension bridge, Brandon Hill and St Mary Redcliffe shown. The plan shows three broad height categories. 1) At the edge of the core regeneration area along Stillhouse Lane, the back of York Road and behind existing homes, new development will be expected to correspond to the prevailing height in the area of around 3-4 storeys. 2) In the centre of the site, development will be expected to be appropriate up to an amplified height of 4-8 storeys, depending on context. 3) In an area between railway and Princess Street, an area with potential for taller buildings of greater than 8 storeys is indicated. Taller buildings will have to be contextual and demonstrate high quality design.

Heights strategy plan


  1. The prevailing height of buildings along Bedminster Parade is around 3 – 4 storeys with some variation.
  2. Areas of amplified height: around 4 – 8 storeys.
  3. Victoria Park viewpoint.
  4. The prevailing height along York Road is a consistent 3 – 4 storeys.
  5. Areas of prevailing height: around 3 – 4 storeys.
  6. Area with potential taller buildings: 8+ storeys, but will have to be contextual and demonstrate high quality design.
  • Context – Prevailing height

  • Area of prevailing height

  • Area of amplified height

  • Potential for contextual tall buildings